After two women test drove a Mercedes Benz ML at Atlanta Classic Cars recently, the sales team decided to take advantage of the EasyCare CoVideo program and get creative.   Instead of the standard email follow-up response to thank them for coming in, the sales associate stood in front of the model each of the [...]

The battle lines have been drawn. Big Box retailers, such as Walmart and Home Depot, against the much smaller, but locally-owned family businesses: the neighborhood Mom-n-Pop stores where everyone knows your name. As the proverb tells us, big fish eat little fish. It happened to hardware stores and book stores and that friendly diner with [...]

Over the past few years, live chat availability on retail websites has become a consumer expectation, and for many shoppers chat is now the preferred communication channel. Instant gratification online is a modern business requirement. Consumers abandon sites that do not offer the information and features they seek because there are just so many choices [...]

Not Just Dealer Chat Contact At Once! Provides Instant Engagement … Everywhere Car Shoppers Browse When visitors to Kuni BMW’s website began clicking on the dealership’s chat invites in 2010, many shoppers were surprised at what they found. The replies weren’t from computer-generated messages with no one behind them. Or, even from anonymous call-center employees [...]

Black Book® Online (www.blackbookonline.com), based in Boca Raton, FL, pioneered the online vehicle trade-in valuation industry, creating the most effective sales leads in North America. With the launch of Activator Complete™ in April 2011, Black Book Online now provides automotive shoppers with an instant and accurate credit score estimate along with a trade-in value range. [...]

We were about to go to print on an article about VinSolutions when we heard the news that AutoTrader.com was buying the company. After acquiring Kelley Blue Book, HomeNet and vAuto, AutoTrader.com announced they were acquiring VinSolutions last week. “We are thrilled to acquire VinSolutions and add it to our best-in-class portfolio of dealer software [...]

An old saying goes, “Necessity is the mother of all invention.” It’s an apt description for the development of PSCars.com, a new online vehicle shopping platform that seeks to transform online vehicle shopping and purchasing experiences for the benefit of both consumers and dealers. “In 2008, we made a concerted effort to diversify and grow [...]

Automotive giants – Germain Motor Company, Antonino Auto Group, and Fletcher Jones Motorcars – boost business with the use of the industry’s most experienced and highest-rated automotive CRM Great dealers. Great partners. Henry Ford once said, “Coming together is a beginning. Keeping together is progress. Working together is success.” Simple but profound, the truth of these words [...]

Founded in Middletown, OH in 1989, Dealer Specialties had a simple start. Brothers Mike and Jack Nenni began their mission to help used-car dealers more effectively merchandise their vehicles. Today, more than 20 years later, the Nenni brothers transformed the car industry. The once “window sticker” company evolved into a comprehensive provider leading car dealers [...]