I hear it all the time. I can’t get them to follow up. They spend more time smoking and cutting up than working. I have to block Facebook and other sites to keep them from surfing the internet. About the last part, why don’t you get the phone at the dealership shut off and then [...]

  In 2011 we got a glimpse of what social marketing can really do for your dealership, but success was few and far between. Those that got it right are alien to those that didn’t. What was different? What makes one dealership a social success while others are left questioning the validity of new media [...]

What is a social object? A social object is a conversation piece that inherently generates conversation and action around itself. A social object can be just about anything, it can be a news piece, a cause such as ending world hunger, a passion such as the love one has for their favorite football team, or [...]

I’m tired of hearing it. As you all know I’m a social media guy, different than the rest. I believe that in order to truly harness the business changing aspects of social media that you must first create a social change, not only in your own dealership, but within the entire industry as a whole. [...]

Social media is a way to connect with and develop a community around both the brand of the dealership, and the personal brand of the people that make up the dealership. It’s important to note that the biggest difference between traditional marketing and social marketing is that traditional marketing is all about marketing of the [...]

That’s what it’s all about isn’t it? To get people to talk about and recommend you to others? So how are you doing? All this work you’ve been doing with social media and building community, is it working? That is, are you developing the kinds of relationships with people that influences them to want to [...]

Word-of-mouth is gold and social media is the vessel we use to promote it, but how exactly is it accomplished? As businesses we are always looking for ways to lower the cost of acquiring new customers. It’s simple economics, the lower the acquisition cost the more sales (and money) we make…simple right? Not exactly, as [...]

What’s in a name? That which we call a rose by any other name would smell as sweet.The rose, the symbol of love, beauty and romance can teach us a thing or five about social media. I bet you never looked at a rose and thought, wow rose that’s deep. But in this post I [...]

Creating, working with and the continued growth of smaller individual communities within the larger brand community is the best way to create word-of-mouth, both online and off. The traditional definition of community was defined as a group of interacting people living in a common location. With the onset of the internet and web 2.0 in [...]

Are You Exceptional? Well, are you? It’s a question you should ask yourself sooner rather than later, before you do though you should check your ego at the door and be honest with yourself. I ask because it’s the difference between what’s expected and the service given that will decide whether or not you are [...]

Social media is good for a lot of things: building relationships, finding and spreading news, marketing, a good laugh, keeping up with your friends and family and a host of other things, but there is another aspect of social media that most businesses aren’t using. In fact I could argue and you could argue that [...]