I recently had the opportunity to wait in a dealer showroom long enough to look for something to read. An unoccupied salesman’s desk nearby looked like it had a few magazines to choose from. When I got closer I discovered that the pile consisted of about a half dozen issues of Men’s Health magazine, and [...]
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Driving Business with Women with Delia Passi
A Simple Diversion
I recently had the opportunity to wait in a dealer showroom long enough to look for something to read. An unoccupied salesman’s desk nearby looked like it had a few magazines to choose from. When I got closer I discovered that the pile consisted of about a half dozen issues of Men’s Health magazine, and [...]
Read the rest of this entry »Is She Losing Her Edge? – The ConsumHERist
So Is She Losing Her Edge? On April 23rd the Wall Street Journal published an article questioning the buying power of women to the extent that historically has been widely quoted, meaning that she controls 85% of all purchasing decisions. So in May 2011 WomenCertified® commissioned a national survey conducted by MedeliaMonitor: The Voice of [...]
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