In “car years,” vehicles in the driveways of American homes are becoming ancient, but their owners are turning to some very modern technology to keep their rides in top condition. Polk recently reported that, based on data from the third quarter of 2011, the owners of new vehicles kept them an average of 71.4 months. [...]
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Driving Online Results with Clayton Stanfield
Navigating emerging trends in 2012
Each new year brings renewed hope and goals, not only in personal lives but in business as well. In 2012, dealers will be taking a look at the following trends that will have a lasting impact on their overall business. Mobile. Nielsen reports that 54% of the U.S. population aged 18-44 has a smartphone. With [...]
Read the rest of this entry »Mobile commerce takes center stage with auto consumers
Surveys and statistics point to significant and ongoing growth in mobile commerce, and every industry is in on the trend, including automotive. An ABI Research report says that mobile online shopping will generate $119 billion in sales by 2015, accounting for eight percent of the e-commerce market. What are consumers browsing with their smartphones and tablets? [...]
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