It amazes me that even those that are considered at the top of their game in fixed ops miss out on the enormous potential to make additional revenue which translates into profit by using a simple tool. No, I don’t want you to run out and buy some new technology or reinvent the wheel. Just [...]
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Fixed Operations Strategies with Ray Fenster
Getting 100% plus Absorption in Fixed Ops is all about the three T’s – Timing, Technology & Treatment
Recently I traveled to a small dealership, selling about 100 cars a month, in the upper mid-west that had declining sales and profits. Although they had a profitable year in 2010 and will probably have a small profit in 2011, they knew adjustments to their advertising, sales, and personnel strategies were necessary to remain competitive. [...]
Read the rest of this entry »Opportunities Abound, Just Use What You Have!
As I travel around from dealership to dealership, (regardless if they are on the east coast, west coast, southeast or northeast),one constant theme seems to always come up; “What technology can make my job more profitable?” It always amazes me when I see a service writer doing their walk around and when they return to [...]
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