Asleep at the wheel, from Inventory Management Solutions.
It is time to get a grip on your used car department. I see used car departments adrift with no one at the wheel. Who is in charge of the used inventory from acquisition to delivery at your dealership? Are they equipped and authorized to properly acquire, ship, recon, market, price and sell those vehicles? Many dealers do not provide their used car manager with the tools and knowledge to be able to effectively manage their used car department. This article will help you create a used car process from acquisition to delivery that will get your used car department turning vehicles quickly with maximum profit.
Step one is to get your used car team assembled and identify job roles and time frame expectations for getting the vehicles through each step in the process. There must be a leader of this group. It could be used car manager, general sales manager or owner. Someone with authority to make things happen at the dealership. That person must be involved in the daily operation of the used car department. They must be able to influence all other members of the team . Used cars need special treatment in your dealership. They must have front of the line attention from service and detail departments. Service manager and detail manager must be aware of recon time in shop and have clear goals to meet.
Other members of the team must include an emarketing person who will take pictures and post them to vehicles. That person will also ensure proper online visibility of all vehicles on all sites. They will work closely with the used car manager to ensure proper pricing and equipment on each vehicle.