BIA/Kelsey Forecasts U.S. Social Media Ad Spending to Reach $9.8 Billion by 2016
The local segment of U.S. social media ad spending will reach $3.1 billion in 2016 CHANTILLY, Va.. -– Social media advertising revenues will grow from $3.8 billion in 2011 to $9.8 billion in 2016, representing a compound annual growth rate of 21 percent, according to BIA/Kelsey’s U.S. Local Media Forecast (2011-2016). BIA/Kelsey, adviser to companies [...]
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