Do You Have LAZY Sales People?

Posted on September 6th, 2011 by Grant Cardone in Dealer Management, Leadership

All you have to do is turn your head and you will see signs of lazy; the sales person fails to wait on a customer, the manager that won’t get off the desk, sales people not rushing to answer the phone, the lack of follow-up, the refusal to operate with urgency, and an overall disinterest in making the sale.

This “lazy” issue is not a normal condition and is actually caused and tolerated by management. Lazy is one of the most costly, damaging and adverse conditions inflicting your organization.

I hear management constantly say, “I can’t find motivated people.” The truth is your people operate at ‘lazy’ because they are ALLOWED to operate lazily.  Do you have a policy against lazy?

The tolerance of lazy is the THIEF of greatness.  

You wouldn’t allow your people to bring in recliners or to throw a mattress in their office and take a nap. Yet management allows them to do nothing at their desk!  When is the last time you fired a manager for allowing your people to operate at lazy?  Put in a policy that makes a public notice, LAZY NOT ALLOWED HERE – LAZY WILL NOT BE TOLERATED!

When you see lazy in any organization you should first assume:

1) People are not being trained daily.  Lazy will raise its head where people have doubts about solving problems. Experience does not stop laziness, confidence in the ability to solve problems does.

2) Management is allowing/permitting a lazy attitude into the group.  Lazy is not a normal state of operating and your group MUST make it clear that Lazy will not be allowed. Everything should be: ‘let’s move, let’s snap and pop, let’s run to the customer, run to the phone.’

Great customer service, persistent follow-up, consistent prospecting, and making those extra sales is a result of each individual knowing how to do their job like experts, being aggressive about what is expected of them, motivated on a daily basis and then being pushed to do so.

Quit taking the cop-out that people are just lazy. Instead, take responsibility for training your people so that they know how to do their job and then push them to greatness.

To counter the lazy phenomenon, put in daily 3-5 minute ‘daily’ motivational sales meetings and then require sales people and management do 2-4 segments of online skill training daily.

In addition to that, we track and measure the training against sales performance. If lazy shows up in the reports, we will see it and text the appropriate manager to make sure it gets handled. This allows our clients to set benchmarks, hold employees accountable, and, provide owners, managers, and the sales team precise solutions, so that they know exactly what they need to do to fix the problem and increase sales production.

Ask yourself these questions:

1) Are you demanding greatness in your people?

2) Do you have a policy against Lazy?

3) Are you managing expectations, measuring performance, and correcting behavior?

4) Are you providing daily motivation, sales training, and sales solutions for all levels?

If you answered, “No” to any 3 of these, your company is likely plagued by lazy.

Quit blaming your people. You have something to do with allowing lazy in your organization. Call 800-368-5771, and we will show you the solution!

Grant Cardone has been working with auto dealers for over 25 years. He is a partner with NADA and was recently awarded a proclamation by the Governor of Ky for his work to successfully have auto dealers excluded from Obama's Bank reform bill. The Cardone Group was again voted #1 training company in the US by dealers. He is the author of 4 books just since the Lehman's collapse, pioneered Information Assisted Selling and first to market with his Epencil software technology assisting dealerships in making the negotiations process transparent and consistent. Cardone lives with his wife, Actress, Elena Lyons and their two children in Los Angeles.

You can email Grant at gcardone@dealer-communications.com

  • Mike_P

    Dave Anderson should be very flattered by your article. It appears to be a cobbling of many I have read by him over the years.

    • Grant

      I consider Dave a friend and greatly respect his work.
      Not feeling like I should be flattered by your comment here but I know that
      Dave and I agree on aa lot of basic truths. This I expect would be one of them
      Because of the way he was brought up, his faith and how he runs his business.

  • Bob72

    Tread softly on the backs of the people who have made Dealers, and Trainers wealthy. Consider that crap does roll down hill. The so called managers today seem to be more concerned with their latest electronic device or how great they are (except at selling) than the basic function of the job they somehow have which is to keep the people who put the money in their pockets directed and motivated. I agree totally with you regarding the aspect of ongoing training and motivation. The issue or problem (if you prefer) is that many managers have no idea how to execute either one. I am coming at this from a 25 year prospective and I assure you that Controllers and Accountants who actually are the people running dealerships these days have no clue what is takes to go from hello to how’s that new car treating you. As I always say, until you can catch an up and sell them at a reasonable profit plus keep them happy and satisfied….SHUT UP! This statement is not targeted at you Grant, I know you can sell. It is the fact that our industry has taken many steps to re-invent the wheel and let the Bean-counters mandate our every move. In closing let me state that a canned, lame training session out of the company manual reluctantly read by some person is not what a sales professional needs. The fact is that the talent pool across the board has gotten pretty shallow.

    • Grant

      Thanks for the comments and the heads up….
      I think the only people that would be offended by this are those that are guilty.

      My clients want the truth….I know I value it in my own life regardless of how
      Painful it is. We have become a lazy nation. This is not.a new issue for this country
      Nor is it new for car dealers. Lazy can be found at Macy’s too. The talent pool argument was had by your grandparents….the kid goes to the marines lazy and comes out disciplined.

  • Thefordguy12

    As my friend Forrest would say……Lazy is , as Lazy does…..Set some goals, have regular scheduled coaching and training sessions, catch people doing the right things right and give honest sincere appreciation for their work. It’s a top down management philosophy that will lead to great success !

  • Jim

    Some of the comments remind me of an old saying. “If you throw a rock into a pack of dogs, the one that yelps the loudest is the one you hit.”

  • Tgell65

    My dealer group really buys into this and I have to tell you, it works. We train everyday! We practice everyday. Our stores equate it to great sports teams. They don’t get that way without constance training. If you are not doing it and your direct competition is, they will out sell you at some point no matter how much you spend, inventory you stock, or promotions you run. Constant training and positive motivation every day is the key!

  • Bdarr

    We use E- Pencil and as in most cases Grants article is spot on ! If you don’t demand perfromance and train on a daily basis you are bound to fail. As Dave Anderson puts it. What is worse then you top sales person quiting? it is you worst trained one staying !

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