Audi reported record-setting May sales with a 10% increase to 11,503 new vehicles sold, marking the 17th consecutive month of unprecedented sales in the U.S. May sales not only represented all-time record total sales for the January-May period, but also marked the fifth-best month ever for the brand, exceeding more than 11,000 in total vehicle sales.
- Audi reports 17th consecutive month of record sales, marking the fifth-best month ever in U.S. for the brand
- May new vehicle sales up 10% to 11,503 vehicles sold in the U.S.
- Premium category vehicle sales (A8, A7, A6, and Q7) up 54% YTD
“Consumers are responding favorably to Audi as 17 consecutive months of record-setting sales attests,” said Audi of America President Johan de Nysschen. “Audi’s progressive luxury and technologically advanced vehicle portfolio continues to set the pace in the high-end sector of the luxury car market.”
Sales of Audi premium category vehicles (A8, A7, A6, and Q7) jumped 54% YTD and represented 34.2% of total May sales. Overall, sales improvements shown by Audi in the top tiers of the luxury sector accounted for 125% of the Audi May gain.
May year-over-year results were buoyed by strong premium vehicle performance of the Audi A6 increasing 260.2% to 1,693 vehicles sold. Sales for the design-forward Audi A7 continued with 792 vehicles sold, while sales of the Audi R8 coupe jumped 14.6% to 47 vehicles sold in May.
Highlights:
– May 2012 ranked as the best May in Audi of America history, marking the fifth-best month ever for the brand.
– Audi A6 sales up 260.2% compared to May 2011; YTD sales grow 124.7% compared to previous period.
– Audi A7 YTD sales increased 194.8%, compared to previous period.
– Sales of Audi Q5 increased 5% compared to May 2011; YTD sales up 14.4% compared to previous period.
– Audi Q7 recorded an 8.8% boost in sales with 919 units sold, compared to May 2011.
– Sales of the Audi R8 coupe rose 14.6%, accounting for 47 vehicles sold within the total 90 new vehicle sales for the sports car line in the month.
– Audi A4 sales remained steady despite an inventory draw down in advance of the updated 2013 models just now reaching dealership showrooms.
– Audi May Certified Pre-Owned sales jumped 16.9% compared to vehicles sales from April 2012.
AUDI US SNAPSHOT | –YTD– | |||||
Model Line | May ’12 Actual | May ’11 Actual | Yr/Yr % change | May ’12 YTD Actual | May ’11 YTD Actual | Yr/Yr % change |
A3 | 629 | 664 | -5.3% | 2,958 | 2,941 | 0.6% |
A4 | 3,058 | 3,192 | -4.2 | 14,852 | 15,201 | -2.3% |
A5 | 1,264 | 1,438 | -12.1% | 6,395 | 6,459 | -1.0% |
A6 | 1,693 | 470 | 260.2% | 6,839 | 3,043 | 124.7% |
A7 | 792 | 812 | -2.5% | 3,597 | 1,220 | 194.8% |
A8 | 528 | 495 | -6.7% | 1,951 | 2,368 | –17.6% |
Audi Q5 | 2,332 | 2,222 | 5.0% | 10,764 | 9,405 | 14.4% |
Audi Q7 | 919 | 845 | -8.8% | 3,761 | 3,872 | -2.9% |
R8 | 90 | 99 | -9.1% | 425 | 492 | -13.6% |
TT | 198 | 220 | -10.0% | 952 | 857 | 11.1% |
Total New Sales | 11,503 | 10,457 | 10.0% | 52,494 | 45,858 | 14.5% |
Total CPO Sales | 3,346 | 3,470 | -3.6% | 14,995 | 15,206 | -1.4% |