February 2012 Small and Subcompact Market Share Expected to Rise

Posted on February 24th, 2012 by Dealer in  News   Email This Post Email This Post

SANTA MONICA, Calif. – Gas prices have risen nearly 20 cents in the last month, according to AAA. TrueCar.com, which is devoted to bringing transparency to the car buying process, expects a surge in sales of small and subcompact cars in the coming months as consumers opt to purchase more fuel-efficient vehicles due to inflation at the fuel pump.

“When gas prices rise, consumers re-think what vehicle they are going to purchase,” said Jesse Toprak, Vice President of Market Intelligence at TrueCar.com. “The good news for consumers shopping for a new vehicle is that there are economical choices that provide excellent fuel-economy, without having to purchase a hybrid or electric vehicle.”

The combined market share for small and subcompact cars will be 22 percent in February 2012, the highest since March 2011, according to TrueCar.com estimates, due to the rise in gas prices. In the fourth quarter of 2011, the market share was 17.3 percent.  Sales of most fuel-efficient vehicles are at their highest levels in a year, with models like the Ford Focus and Honda Civic carrying the retail success for their respective brands. Most small and subcompact vehicles are expected to post year-over-year gains of 20 percent compared to the industry average of 9.6 percent in February 2012.

Last year, from February 2011 to March 2011, gas prices increased nearly 36 cents per gallon, from $3.26 to $3.62 respectively. During the same time period, we saw a shift in consumer car buying behavior as the segment market share for both the subcompact and small car segments had the highest increase, of 0.6 and 1.0 percent respectively. The segment with the biggest decline was midsize SUVs at 1.2 percent while the large SUV and large truck segments tied with a drop of 0.6 percent.  Interestingly, in March 2011, the small car segment also had the highest market share in 2011. (Note: Because of the Tsunami/earthquake in Japan, inventory for subcompact and small cars were limited because of production issues after March 2011.)

  Segment Share – February 2011 to March 2011 Change in New Car Sales – 2010 vs. 2011
Manufacturer Feb-11 March-11 Change Feb 20 10 vs. Feb 2011 March 2010 vs. March 2011  Change
Subcompact 3.4% 4.0% 0.6% 35.3% 59.6% 24.3%
Small Car 17.1% 18.1% 1.0% 31.4% 34.8% 3.4
Midsize SUV 16.0% 14.8% -1.2% 38.3% 9.7% -28.6%
Large SUV 4.1% 3.5% -0.6% 49.8% 9.6% -40.2%
Large Truck 11.3% 10.7% -0.6% 41.0% 12.9% -28.1%
Industry Sales - - - 27.3% 16.9% -10.4%

As consumers start to hit the dealership lot for more fuel-efficient vehicles, the day supply of these vehicles will drop. In January 2012, subcompact cars had a 35-day supply, while small cars were at 53 days.

“There is a relatively healthy supply of fuel-efficient vehicles on dealership lots at this time, so consumers who opt for a more fuel-efficient vehicle should be able snag one without a hitch,” said Kristen Andersson, Senior Analyst at TrueCar.com. “As we head into summer, consumers could face a bigger obstacle in trying to find the exact vehicle they want as the most popular gas-sipping vehicles could dwindle.”

For more information on how specific models fared or more information on consumer demand on the TrueCar.com Web site, contact TrueCar.com’s PR department at pr@truecar.com.

TrueCar.com also provides gas-saving tips in 10 Ways to Save Money on Gas and 10 Apps for Saving Money on Gas.

About TrueCar, Inc.
TrueCar, Inc. is an automotive solutions provider focused on changing how cars are sold by providing a significantly better consumer experience while helping qualified dealer partners gain incremental market share and reduce costs.  TrueCar is a visual publisher of new and used car transaction data.  TrueCar price reports help both dealers and consumers to agree on the parameters of a fair deal by providing an accurate, comprehensive and simple understanding of what others actually paid recently for an identically-equipped vehicle both locally and nationally.  TrueCar works with a national network of dealers that provide a no-hassle car buying experience.  In addition, TrueCar assists some of the nation’s largest and most well respected membership and service organizations to meet the auto buying needs of their members and customers.  TrueCar is headquartered in Santa Monica, CA and has offices in San Francisco, CA and Austin, TX.  Since 2006, TrueCar has connected hundreds of thousands of consumers with dealers nationwide resulting in dealers selling over 400,000 vehicles and is developing a suite of products and services centered on radical clarity through the comprehensive analysis of market data and information.

You can follow TrueCar on Twitter and become a fan of TrueCar on Facebook.

Disclaimer
This press release and the information contained herein is for noncommercial use on “as-is, as available” basis and may be used for informational purposes only.  TrueCar makes no representations or warranties, express or implied, with respect to the information contained in this press release and the results of the use of such information, including but not limited to implied warranty of merchantability, fitness for a particular purpose and non-infringement.  The information contained in this press release may include technical inaccuracies or typographical errors.  Neither TrueCar nor any of its parents, subsidiaries, affiliates or respective partners, officers, or directors, employees or agents shall be held liable for any damages, whether direct, incidental, indirect, special or consequential, including without limitation lost revenues or lost profits, arising from or in connection with your use or reliance on the information presented in this press release.


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