Use your CRM to not only store sales and service data, but to gain insight into the performance of your entire organization. Generate reports to determine your e-commerce related expenses, track lead response times, track the performance of your lead providers and so much more. Some CRMs will allow you to fully customize your Internet department’s follow up program, while others take a laid back approach. If your dealership is using a CRM but your employees haven’t fully embraced the system, or if you are considering a change to a new company, Dan and Beth Petermeier have insight as to some of the most useful tools and features your CRM should have available and what potential impacts it will have on your Internet department and dealership. They will be sharing their expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Discover ways that your CRM is providing valuable information about your customers.
2. What questions you should ask your CRM provider or prospective provider to ensure you get the most out of your system.
3. Ways to monitor the effectiveness of your lead providers and marketing methods.
4. Use the CRM to streamline business while getting your staff’s full participation.
Dan Petermeier is the Internet director for Lupient’s Brooklyn Park Imports in the Twin Cities. With a background in finance and marketing, he has over 12 years in the auto industry. Having been a finance manager and an Internet director for Lupient’s five Minneapolis area Saturn stores, he now leads a department that has experienced a 400% growth in web site traffic and Internet sales over the last four years.
Beth Petermeier is a sales and finance manager for Lupient’s Brooklyn Park Imports. Her automotive background includes GM, GSM and ISM positions. She now uses her leadership skills to close sales, train and mentor sales consultants, and she is the resident expert for CRM/DMS training and all technology related issues in the dealership. She used her banking and legal background to springboard herself into the auto industry in 2001 where she quickly became a top producing sales consultant.
11th Digital Dealer® Conference & Exposition Featured Speakers: Beth and Dan Petermeier — The CRM – Your Money-making Machine: Utilize your CRM and its unique features that will help you maximize time and financial investment.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com