TrueCar.com Identifies Most Popular New Cars Purchased Around Fourth of July

Posted on June 28th, 2012 by Dealer in  News   Email This Post Email This Post

Eight of Top 10 Models are Domestic; Two Import Vehicles Made in USA

SANTA MONICA, Calif. — Are Americans more patriotic around the Fourth of July? According to data from TrueCar.com, the authoritative voice in new car pricing and industry trend information, the most popular cars purchased around the Fourth of July last year (June 27 – July 10, 2011), were either American brands or assembled in the USA.  Nine of the top ten cars are currently assembled in the USA and only the Chevrolet Equinox is not currently assembled in the USA but expected to be assembled in Spring Hill, Tenn. during the second half of 2012.

“Last year around the Fourth of July the American new car buyer chose to purchase vehicles that were built in the USA or had an American nameplate,” said Kristen Andersson, Senior Analyst at TrueCar.com. “Made in the USA is a strong statement that resonates with consumers as evidenced by the vehicles most purchased around the 4th of July holiday. Due to the massive product improvements over the last few years by the domestic automakers, it is no longer a coincidence that American buyers would gravitate towards these vehicles. Some of this could be a result of the lack of inventory from the Japanese earthquake, but the data shows that American car buyers are open to buying a car made in the USA.”

The top ten cars purchased during the Fourth of July and their current potential savings off MSRP include:

Top Cars Purchased Around Fourth of July According to TrueCar.com (June 27 – July 10, 2011)
Rank Make Model Trim Segment MSRP Market Avg. $ Savings % Savings
1 Chevrolet Silverado 1500 2WD Ext Cab 143.5″ LS Large Truck $30,920 $27,205 $3,715 12.0%
2 Chevrolet Cruze 4dr Sedan LTZ Small Car $23,985 $23,755 $230 1.0%
3 Nissan Altima 4dr Sedan I4 CVT 2.5 Midsize Car $21,330 $18,979 $2,351 11.0%
4 Ram 1500 2WD Reg Cab 120.5″ ST Large Truck $23,415 $19,775 $3,640 15.5%
5 Chevrolet Equinox FWD 4dr LTZ Midsize SUV $30,045 $29,655 $390 1.3%
6 Ford F-150 2WD SuperCab 145″ XLT Large Truck $31,800 $27,983 $3,817 12.0%
7 Chevrolet Malibu 4dr Sedan LS w/1LS Midsize Car $22,870 $19,720 $3,150 13.8%
8 Toyota Camry 4dr Sedan I4 Auto SE Midsize Car $23,980 $22,704 $1,276 5.3%
9 Jeep Grand Cherokee RWD 4dr Laredo Altitude Midsize SUV $36,720 $33,730 $2,990 8.1%
10 Ford Escape FWD 4dr XLT Small SUV $25,695 $22,184 $3,511 13.7%
*Market Average is estimated based on the national average of recent vehicle transactions, including destination and delivery charges after incentives that are subject to change, but does not include tax, title, licensing, documentation or processing fees, other state and governmental charges and/or fees, or any other charges or fees allowed by law. **Percent Discount is rounded to the nearest tenth.

For more information about the vehicles in this chart, visit the TrueCar Blog.

About TrueCar, Inc.
TrueCar, Inc. is an online automotive information and communications platform focused on creating a better car buying experience for dealers and consumers.  Consumers want a hassle-free car buying experience and dealers want high-quality sales velocity.  TrueCar helps achieve these goals by providing unbiased market information on new car transactions and by supplying an online communications platform through which dealers and consumers can communicate with each other.  TrueCar’s market-based information provides both consumers and dealers with an accurate and comprehensive understanding of what others actually paid recently for similar vehicles, both locally and nationally.  TrueCar’s communications platform then allows informed, ready-to-buy consumers to communicate directly with participating dealers.  Some of the nation’s largest and most well respected membership and service organizations rely on websites powered by TrueCar to help educate their members and customers who are in the automotive market.  TrueCar is headquartered in Santa Monica, CA, and has offices in San Francisco, CA, and Austin, TX.  After experiencing dramatic growth since 2006, TrueCar is developing a suite of products and services centered on radical clarity through the comprehensive analysis of market data and information.  TrueCar’s participating dealer partners have sold over 500,000 new vehicles to TrueCar users nationwide.

You can follow TrueCar on Twitter (@TrueCar) and become a fan of TrueCar on Facebook and Google+.

Disclaimer
This press release and the information contained herein is for noncommercial use on “as-is, as available” basis and may be used for informational purposes only.  TrueCar makes no representations or warranties, express or implied, with respect to the information contained in this press release and the results of the use of such information, including but not limited to implied warranty of merchantability, fitness for a particular purpose and non-infringement.  The information contained in this press release may include technical inaccuracies or typographical errors.  Neither TrueCar nor any of its parents, subsidiaries, affiliates or respective partners, officers, or directors, employees or agents shall be held liable for any damages, whether direct, incidental, indirect, special or consequential, including without limitation lost revenues or lost profits, arising from or in connection with your use or reliance on the information presented in this press release.

SOURCE TrueCar.com


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