Social Media use in the car dealership is different today than it was just a few years ago. It’s interesting how in a short period of time being active on social media has evolved from something that was considered ‘free’ and optional to something that’s necessary and requires an investment of time, resources and yes – a budget.
I recently had the pleasure of speaking at the 2015 Automotive Social Media Summit hosted by Thought Leadership Summits representing the LaFontaine Automotive Group. Being able to share the stage with fellow car dealers, automotive vendors and OEM representatives was truly a humbling experience.
During my presentation I shared my own journey with social media in the dealership. I told the story of how after achieving initial success with social media, we put or social on cruise control and eventually experienced a massive #SocialFail by not adapting as both social media and our automotive group evolved.
While it’s never easy to admit you’ve failed at something, it would be worse if we just gave up.
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