Today’s consumers are always on the go and constantly connected with their digital devices. A recent Forbes article predicts that by year end 2015, almost half of all Google searches will come from mobile form factors. (Olson, 2015) As Millennial and Gen Y consumers interface predominantly online, the smartphone has become an indispensable tool integrated into all aspects of their daily lives and interactions. If your dealership is not already thinking mobile first then you are missing out big time on this mobile revolution!
Untether your dealership and join the mobile masses by embracing these three key components of a compelling mobile strategy.
Tailor your Website for Mobile Users
On April 21, 2015 Google rolled out an update to their search ranking algorithm that dramatically lowers rankings for any website that isn’t found to be “mobile friendly.” Dubbed “Mobilegeddon” by many, websites that are not optimized for viewing on a smartphone now rank lower than websites that are tailored for mobile screen viewing and engagement. With the NCM Institute reporting that 40% of dealer websites receive traffic on mobile and Forbes stating that Google handles more than 88% of all global searches – your dealership is toast without a smartphone optimized landing site! With “Mobilegeddon” now in the rear view mirror, do you know where your dealership website ranks? Compare your web site traffic before April 21st to the most recent time period to understand what impact it has already had.
Click below to read the full article: