The busy summer sales season is in full swing, and automotive sales are expected to continue their strong momentum following a solid first half of the year. To keep this sales momentum going through the dog days of summer, many dealers are looking to invest in major seasonal promotions. However, dealers may want to look beyond the short-term wins gained through promotions to focus on implementing a comprehensive search engine optimization (SEO) strategy to generate sales well beyond the summer season.
There’s no better way to understand how you look to your customers online and be able to get in front of them in the digital world than through a robust SEO strategy. A September 2014 J.D. Power study of automotive shoppers found that consumers in the market for a new car who spend the most time on the Internet shopping for a vehicle also visit the most dealerships to shop prior to their purchase. In order to get those clicks to translate to in-store sales, SEO strategy is massively critical to ensure you’re being recognized online.
When it comes to SEO strategies for automotive dealers, search goals should be level-set with the outlook of the local market, your marketing plans intact, your dealership’s business objectives to be met and even exceeded, and with benchmarks in place. Before attempting to improve your SEO, it’s crucial to be honest with your expectations.
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