Long-form content marketing is one of those Internet marketing buzz-phrases that gets kicked around quite a bit, especially as of late. If you ask a couple of digital marketers to explain the concept, you’re likely to get a couple of different answers. However, they’re likely to agree on this much: It works.
Sure, there will be the occasional outlier who tells you that using long-form content is a risk. It’s likely that those people haven’t learned how to use proper subheadings and animated GIFs that keep a reader’s attention.
Aside from those minority reports, you’ll mostly hear experts extol the glories of long-form content marketing, defined as content that includes more than 1,200 words. Some will say that it improves engagement. Others will say that it keeps readers on the page longer – a metric that Google notices. Still others will say that it’s a search engine optimization (SEO) tactic.
They’re all right; but why?
Let’s examine a few case studies and unlock the power of long-form content marketing.
Quick Sprout’s Definitive Guide to Growth Hacking
Growth hacking is another concept that’s grown in popularity over just the past few years. Fortunately for people interested in the subject, Internet entrepreneur Neil Patel and co-author Bronson Taylor have written what many people consider to be the definitive guide on growth hacking.
Click below to read the full article: