Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information and entertainment. The mobile marketing world is still new to many dealers and we’re experiencing a learning curve about how to market, manage, and leverage this new landscape. Here are 6 Quick Info Insights to help dealers get a quick course in Mobile 101.
1. Mobile is Exploding
29% of web traffic page views are from mobile phones and tablets, and 71% from desktop or laptop computers. Remember, smartphones are just mini-computers and shoppers are using them to obtain information on product availability via a streamlined process. Photos, videos, and pricing info need to be easily accessible on mobile platforms. Dealership window stickers offering QR or Barcodes that provide more information than is shown on vehicle stickers helps connect shoppers to the dealership and provides a way for dealers to track these prospects.
With mobile users spending more than two hours a day on their devices, dealers have ample opportunities to connect with and advertise to these consumers and potential buyers. Remember, these mobile viewers are down the funnel in their car buying decision-making. Make sure that you are prepared to convert them.
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