Several manufacturers, including Tesla, have rolled out some “innovative” features that include self-driving technology. At first glance, consumers like this type of vehicle technology because it typically means that these vehicles are fuel-effic

When we think of using customer data, it’s often in the context of marketing. I’ve written previously on how data can be used to drive action and build better relationships with customers by sending them the right message on the right channel at

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

Service directors of professional automotive dealerships have stressful jobs. They are required to deal with a broad range of personalities, temperaments, and quirks – of both employees and customers. Similar to a preschool director, they have to k

The essential basics which create highly successful, marginal or poor-performing fixed operation departments are the same for everyone. How these fundamental tidbits are structured, managed, and maintained makes the difference between OK and superior

By Brian Bastin, Program Director, Automotive Dealership Management Keiser University Staggering! There is no other way to describe it. Whether you look at it as a percent (14%) or a raw number (7.1 million), the number of men 25-34 years of age who

Have you ever seen a fellow motorist texting while driving? What about eating while driving? Putting on makeup? Turning around to yell at their kids? Yes, all of these happen (and more) daily. Sometimes, all it takes for an unfortunate accident to oc

If you ask a dealership GM or controller “What’s your marketing per vehicle retail (PVR)?” not only will you get a precise answer, but likely a dissertation on the drivers, trends and plans to optimize. That’s because auto retailers understan

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies