9 advanced and ethical techniques for spying on your competitors online, according to Entrepreneur.
Want to spy on your competitors? The information you need is publicly available and freely accessible.
In this article, I’ll show you the tools and techniques that will allow you to scope out the competition. You can even use these tips to analyze your own site. You might discover some things that you didn’t know.
1. Discover exactly what keywords they are using.
Everything starts with keywords. What keywords is your competitor targeting? Knowing this can give you a rough idea of what is driving traffic and sales to your competitors.
Many websites include their keywords directly in their metadata, which is available to anyone who wants to take a look.
Visit your competitor’s homepage. Then look at the source code. In the Chrome browser you can go to View → Developer → View Source. Search (CTRL + F) for “keywords.” If the site has meta keywords, you should be able to find them with the tag meta name=”keywords”.