Choosing online or print advertising for your body shop, according to Stratosphere Studio.
The big topic we’ve been addressing this week is how online marketing stacks up against other types of marketing you might choose to try for your auto body shop. We’ve talked about television and outdoor advertising, so today I’d like to address another mainstay of body shop advertising, which is print. If your shop relies on print ads and coupons in your local or regional newspaper, then you’re in the same boat as many other shops across the country. Print is not a bad choice to allocate your marketing dollars towards, but it is in a very precarious position at the moment. With more and more people turning to the internet as their primary news source, newspapers are facing a bleak future. Lots of companies are downsizing and/or hiking up the cost of ads to make up for the loss of revenue.