Smart Dealers and Smart Apps: Personalized Communications and Retention Tools from Pulse Auto Dealer App
Dealerships can grab a piece of prime real estate on their customers’ Smartphone with a custom branded Mobile App. Gartner Research company recently predicted that over 102 billion apps would be downloaded — a number that is only set to grow exponentially in the coming years. This trend will revolutionize the way dealerships do business focussing on personalized customer interactions and building loyalty resulting in increased revenue and improved overall CSI performance.
From demographics to competition, your local market is unlike any other in the country — which means the strategies that are successful for your 20 group or even the dealer across town won’t necessarily work for you. Take a page out of the playbook of the TV networks to understand your potential buyers with Nielsen-like precision and target them with finely tuned messaging through the right channels.
24. That’s how many different research points today’s automotive shopper touches before making a purchase, according to Google’s Vehicle Shopper Path to Purchase study. Therefore, your dealership should be present on all 24, correct? WRONG. You cannot be everywhere, on every channel, all the time and do so effectively – unless you have an unlimited budget and no boss to answer to.
2 Critical Digital Marketing Trends: Intelligent Mobile Advertising and Effective Marketing Automation
Join Ron Morrison, VP of Dealer Marketing for ELEAD1ONE, Brian Pasch, Owner of PCG Consulting, and Michael Boyer, CEO of AdSmart, Inc. and discover the latest digital marketing trends and mobile marketing tactics in the marketplace. Dealers that are looking to add an intelligent hyper-geo-targeted approach to your digital marketing strategy will want to attend this event.
Customer retention is one of the top buzz words in almost every industry, including automotive. On average, dealers lose 82% of their customers to aftermarket service centers. That equates to potentially tens of thousands of dollars lost each month. This loss is attributed to not having adequate or affordable prepaid maintenance programs in place, or simply a lack of continued communication with the customer. Join me on March 20th to learn how Fidelis PPM answers both of these issues.
58% of car buyers are now just visiting ONE dealership before they buy. You need to make sure that you’re that one dealership. Not an easy task considering that the average shopper will visit 8 websites before they pick a store to visit and buy from.
The key questions you need to answer is WHY online shoppers should both hand over their contact details on line and why they should then choose to visit your store first. If you don’t one of your competitors is going to sell them a car. This is even more critical when you might not be the most convenient location for certain shoppers.
This webinar topic was inspired by an article in Automotive News written by Dave Barkholz entitled, “Lost Leads.” Lost leads… When I started to think of all of the money most dealers spend to get leads only to lose them it made me cringe, and for your dealership it doesn’t have to be that way! This webinar is broken down into two segments: First… My list of the most prevalent lead leaks in your online marketing and how to fix them. The second part will address how you can proactively turn more of your leads into confirmed appointments, shows and sales.
Aftermarket Parts play a vital role in your Parts and Service Business. There are many changes going on with the car dealer market as it relates to parts and service. This webinar provides key information about how to efficiently and effectively utilize aftermarket parts in your operation.
Great companies use technology to accelerate momentum, not create it. As explained in the “teaser” video above, “customer defection is now at 62% which means you are only retaining 38% of your customers. Of those customers that defected, half of those people defect because of lack of communication.” Are you taking advantage of communication opportunities in the extended customer lifecycle?
Dealerships have been using incentives to motivate test drives since before the internet existed. This age old tactic worked back then and still works today. In fact, technology has made it more effective than ever! Please join me for a focused webinar on the right way to utilize incentive based marketing tactics to give your store a competitive advantage.
What’s my ROI on online marketing efforts? What’s REALLY working for me? Where in the sales process am I winning – or losing – customers? Can I trust that my vendors and employees are giving me the true story? Chances are the answers to these questions are right under your nose, if not right at your fingertips. You’ve got the data — now learn how to make sense of it.
OnlineDrive CEO Larry Bruce presented this topic to a packed house during his keynote address during last week’s DD 15 Keynote address in Las Vegas. Back by popular demand, Larry will be hosting a follow up webinar on this topic on Thursday October 31st. During the webinar Larry will be showcasing data from a year-long study on channel contributions to a marketing strategy. The study included 125 dealerships, millions of shoppers and 2,200 people surveyed. Larry also share some interesting insights on how marketing channels work together and what your goals should be for each one. “While walking around the exhibit floor of Digital Dealer 13 it seemed everyone had the cure for marketing, I decided then to put each channel to the test. It was time for once and for all to see which marketing channel had the highest impact on Leads, Shows and Sales. The results surprised us and may surprise you even more!” Added Mr. Bruce.
From traditional media to your lot to Search Engine Optimization (SEO) and beyond we’ll uncover the 13 most prevalent lead conversion leaks in your dealerships marketing. Each leak costs you sales and impacts your bottom line.
Online video advertising has moved well beyond the early adopters. Video will drive organic search results, video will improve time on site metrics (which leads to higher website conversion), video pre-roll can target prospects in a geo-targeted area who are conducting specific searches tied to automotive. This webinar will share insight from some of the most successful automotive groups in the country, including case studies on what is driving the sales metrics.
The Immediacy of the New Phone Process Directly Impacts Your Financial Statement. Mass market adoption of the smartphone changes the Dealership’s approach to engagement with customers. 49% of mobile auto searchers end up making a purchase the same day of their research. The immediacy of smartphones offers only a narrow window of opportunity for dealer to act.
I’m frequently asked what call to action buttons dealerships should have on their website. This is an important question as having a good call to action(s) is instrumental in driving website conversion and show rates. This webinar will focus on answering this question with the goal of helping you take easy steps to maximize your conversion while avoiding common pitfalls. Learn why having the right call to action(s) on your site can be the difference being the first dealership a consumer visits, or you not getting visited at all.
Like everyone else you’re spending thousands of dollars a month to generate “leads.” The problem is that you don’t want the lead. You want the appointment and the test drive. This webinar will focus on how you can turn more of your leads into appointments that actually show up.
You work hard and spend a lot of money to drive traffic to your website. The problem is that you don’t want traffic. You want the lead…no, you want leads that “show up” and take a test drive! The bad news is that there is no single fix or step you can take to instantly improve your conversion metrics. The good news is that there are numerous small improvements you can easily make. These improvements can add up to a significant increase in business for your store. This webinar will explore how applying some basic fundamental rules of marketing to your online strategy and website will result in more leads, more shows and more sales from your existing traffic. During this webinar we’ll cover these fundamentals and offer insight into how they can and should be implemented.
Learn how to leverage the data that you already have to improve your dealership’s effectiveness and profitability. It may seem complicated but Stu Zalud of NADA will sort it out in layman’s terms, show you a best practice data sharing agreement and demonstrate how sharing your data can and should benefit you. See the benefits of sharing your data with a third-party who in return provides an analytic tool that uses the dealership’s own data to benchmark their variable department against their competition. With over 30 years as a dealer himself, Stu will share his expertise, experience and insight with you in this valuable webinar.
Google Enhanced Campaigns is the biggest change to Pay per Click (PPC) that has occurred in the past 5 years. This is the equivalent of the introduction of Google Panda and its impact on SEO. Keep in mind that this is not a question of opting in. Google will eventually convert all accounts into Google Enhanced Campaigns.
You need to understand these changes, what they mean and how to react. Otherwise, you risk waking up in three months only to discover your spending three times as much money on your ad words campaigns with your conversion rate cut in half!