Deeplinking with LotLinx – How to Sell More Cars, Faster & at a Fraction of the Cost of Other Marketing Methods
It’s been two decades since the auto industry started actively marketing cars online. Aside from the growth of mobile usage, not much has changed since then. That is, until now. Today, millions of consumers still rely on third party auto research sites to find cars, only now, 98% of them refuse to fill out lead forms.
In our hyper-competitive industry, we’ve seen technology evolve to match consumer desires for instant information. The pages on your website that convert the best are also the ones that provide instant gratification of some sort to your customer. Our industry has created technology that helps facilitate the organization of these conversions and better track customers as they proceed along the road to a purchase.
Dealer reviews today pack a powerful marketing punch as they represent honest and pure feedback on how a customer feels about doing business with your dealership. But today’s progressive dealers know that their online reviews are much more than marketing — they’re a source of employee engagement AND employee retention – both of which ultimately impact the bottom line!
Accelerate your auto sales as a Bing Ads expert guides you through seizing a piece of the growing search marketing opportunity. According to Kenshoo, search is the #1 resource used by today’s auto customer. During this webinar, you’ll learn how to get your ads in front of these customers, and stand up against your competition.
Thanks to the internet, your competition is no longer just the five or six dealerships next to you—it is the hundreds of dealerships that consumers have access to on their laptops, tablets and mobile devices. Consumers are making decisions online before you have a chance to talk to or even see them!
Will Rogers once said “You only have one chance to make a good first impression”. Because chat allows shoppers to remain anonymous and get instant answers to their questions, chat is a preferred method of contact for today’s consumer. However, when the shopper gets sub-par service and vague answers to their questions, your chance to make a good first impression has been ruined.
Any sales process includes listening, matchmaking, demonstrating, and closing. This webinar reveals new website design techniques for better listening, matchmaking, demonstrating, and linking the shopper to the physical store where the demonstration can be completed and the deal closed. Website content, design, and reporting will all be covered in this fast moving and dynamic presentation.
Smart Dealers and Smart Apps: Personalized Communications and Retention Tools from Pulse Auto Dealer App
Dealerships can grab a piece of prime real estate on their customers’ Smartphone with a custom branded Mobile App. Gartner Research company recently predicted that over 102 billion apps would be downloaded — a number that is only set to grow exponentially in the coming years. This trend will revolutionize the way dealerships do business focussing on personalized customer interactions and building loyalty resulting in increased revenue and improved overall CSI performance.
From demographics to competition, your local market is unlike any other in the country — which means the strategies that are successful for your 20 group or even the dealer across town won’t necessarily work for you. Take a page out of the playbook of the TV networks to understand your potential buyers with Nielsen-like precision and target them with finely tuned messaging through the right channels.
24. That’s how many different research points today’s automotive shopper touches before making a purchase, according to Google’s Vehicle Shopper Path to Purchase study. Therefore, your dealership should be present on all 24, correct? WRONG. You cannot be everywhere, on every channel, all the time and do so effectively – unless you have an unlimited budget and no boss to answer to.
2 Critical Digital Marketing Trends: Intelligent Mobile Advertising and Effective Marketing Automation
Join Ron Morrison, VP of Dealer Marketing for ELEAD1ONE, Brian Pasch, Owner of PCG Consulting, and Michael Boyer, CEO of AdSmart, Inc. and discover the latest digital marketing trends and mobile marketing tactics in the marketplace. Dealers that are looking to add an intelligent hyper-geo-targeted approach to your digital marketing strategy will want to attend this event.
Customer retention is one of the top buzz words in almost every industry, including automotive. On average, dealers lose 82% of their customers to aftermarket service centers. That equates to potentially tens of thousands of dollars lost each month. This loss is attributed to not having adequate or affordable prepaid maintenance programs in place, or simply a lack of continued communication with the customer. Join me on March 20th to learn how Fidelis PPM answers both of these issues.
58% of car buyers are now just visiting ONE dealership before they buy. You need to make sure that you’re that one dealership. Not an easy task considering that the average shopper will visit 8 websites before they pick a store to visit and buy from.
The key questions you need to answer is WHY online shoppers should both hand over their contact details on line and why they should then choose to visit your store first. If you don’t one of your competitors is going to sell them a car. This is even more critical when you might not be the most convenient location for certain shoppers.
This webinar topic was inspired by an article in Automotive News written by Dave Barkholz entitled, “Lost Leads.” Lost leads… When I started to think of all of the money most dealers spend to get leads only to lose them it made me cringe, and for your dealership it doesn’t have to be that way! This webinar is broken down into two segments: First… My list of the most prevalent lead leaks in your online marketing and how to fix them. The second part will address how you can proactively turn more of your leads into confirmed appointments, shows and sales.
Aftermarket Parts play a vital role in your Parts and Service Business. There are many changes going on with the car dealer market as it relates to parts and service. This webinar provides key information about how to efficiently and effectively utilize aftermarket parts in your operation.
Great companies use technology to accelerate momentum, not create it. As explained in the “teaser” video above, “customer defection is now at 62% which means you are only retaining 38% of your customers. Of those customers that defected, half of those people defect because of lack of communication.” Are you taking advantage of communication opportunities in the extended customer lifecycle?
Dealerships have been using incentives to motivate test drives since before the internet existed. This age old tactic worked back then and still works today. In fact, technology has made it more effective than ever! Please join me for a focused webinar on the right way to utilize incentive based marketing tactics to give your store a competitive advantage.
What’s my ROI on online marketing efforts? What’s REALLY working for me? Where in the sales process am I winning – or losing – customers? Can I trust that my vendors and employees are giving me the true story? Chances are the answers to these questions are right under your nose, if not right at your fingertips. You’ve got the data — now learn how to make sense of it.
OnlineDrive CEO Larry Bruce presented this topic to a packed house during his keynote address during last week’s DD 15 Keynote address in Las Vegas. Back by popular demand, Larry will be hosting a follow up webinar on this topic on Thursday October 31st. During the webinar Larry will be showcasing data from a year-long study on channel contributions to a marketing strategy. The study included 125 dealerships, millions of shoppers and 2,200 people surveyed. Larry also share some interesting insights on how marketing channels work together and what your goals should be for each one. “While walking around the exhibit floor of Digital Dealer 13 it seemed everyone had the cure for marketing, I decided then to put each channel to the test. It was time for once and for all to see which marketing channel had the highest impact on Leads, Shows and Sales. The results surprised us and may surprise you even more!” Added Mr. Bruce.
From traditional media to your lot to Search Engine Optimization (SEO) and beyond we’ll uncover the 13 most prevalent lead conversion leaks in your dealerships marketing. Each leak costs you sales and impacts your bottom line.