Great companies use technology to accelerate momentum, not create it. As explained in the “teaser” video above, “customer defection is now at 62% which means you are only retaining 38% of your customers. Of those customers that defected, half of those people defect because of lack of communication.” Are you taking advantage of communication opportunities in the extended customer lifecycle?
Dealerships have been using incentives to motivate test drives since before the internet existed. This age old tactic worked back then and still works today. In fact, technology has made it more effective than ever! Please join me for a focused webinar on the right way to utilize incentive based marketing tactics to give your store a competitive advantage.
What’s my ROI on online marketing efforts? What’s REALLY working for me? Where in the sales process am I winning – or losing – customers? Can I trust that my vendors and employees are giving me the true story? Chances are the answers to these questions are right under your nose, if not right at your fingertips. You’ve got the data — now learn how to make sense of it.
OnlineDrive CEO Larry Bruce presented this topic to a packed house during his keynote address during last week’s DD 15 Keynote address in Las Vegas. Back by popular demand, Larry will be hosting a follow up webinar on this topic on Thursday October 31st. During the webinar Larry will be showcasing data from a year-long study on channel contributions to a marketing strategy. The study included 125 dealerships, millions of shoppers and 2,200 people surveyed. Larry also share some interesting insights on how marketing channels work together and what your goals should be for each one. “While walking around the exhibit floor of Digital Dealer 13 it seemed everyone had the cure for marketing, I decided then to put each channel to the test. It was time for once and for all to see which marketing channel had the highest impact on Leads, Shows and Sales. The results surprised us and may surprise you even more!” Added Mr. Bruce.
From traditional media to your lot to Search Engine Optimization (SEO) and beyond we’ll uncover the 13 most prevalent lead conversion leaks in your dealerships marketing. Each leak costs you sales and impacts your bottom line.
Online video advertising has moved well beyond the early adopters. Video will drive organic search results, video will improve time on site metrics (which leads to higher website conversion), video pre-roll can target prospects in a geo-targeted area who are conducting specific searches tied to automotive. This webinar will share insight from some of the most successful automotive groups in the country, including case studies on what is driving the sales metrics.
The Immediacy of the New Phone Process Directly Impacts Your Financial Statement. Mass market adoption of the smartphone changes the Dealership’s approach to engagement with customers. 49% of mobile auto searchers end up making a purchase the same day of their research. The immediacy of smartphones offers only a narrow window of opportunity for dealer to act.
I’m frequently asked what call to action buttons dealerships should have on their website. This is an important question as having a good call to action(s) is instrumental in driving website conversion and show rates. This webinar will focus on answering this question with the goal of helping you take easy steps to maximize your conversion while avoiding common pitfalls. Learn why having the right call to action(s) on your site can be the difference being the first dealership a consumer visits, or you not getting visited at all.
Like everyone else you’re spending thousands of dollars a month to generate “leads.” The problem is that you don’t want the lead. You want the appointment and the test drive. This webinar will focus on how you can turn more of your leads into appointments that actually show up.
You work hard and spend a lot of money to drive traffic to your website. The problem is that you don’t want traffic. You want the lead…no, you want leads that “show up” and take a test drive! The bad news is that there is no single fix or step you can take to instantly improve your conversion metrics. The good news is that there are numerous small improvements you can easily make. These improvements can add up to a significant increase in business for your store. This webinar will explore how applying some basic fundamental rules of marketing to your online strategy and website will result in more leads, more shows and more sales from your existing traffic. During this webinar we’ll cover these fundamentals and offer insight into how they can and should be implemented.
Learn how to leverage the data that you already have to improve your dealership’s effectiveness and profitability. It may seem complicated but Stu Zalud of NADA will sort it out in layman’s terms, show you a best practice data sharing agreement and demonstrate how sharing your data can and should benefit you. See the benefits of sharing your data with a third-party who in return provides an analytic tool that uses the dealership’s own data to benchmark their variable department against their competition. With over 30 years as a dealer himself, Stu will share his expertise, experience and insight with you in this valuable webinar.
Google Enhanced Campaigns is the biggest change to Pay per Click (PPC) that has occurred in the past 5 years. This is the equivalent of the introduction of Google Panda and its impact on SEO. Keep in mind that this is not a question of opting in. Google will eventually convert all accounts into Google Enhanced Campaigns.
You need to understand these changes, what they mean and how to react. Otherwise, you risk waking up in three months only to discover your spending three times as much money on your ad words campaigns with your conversion rate cut in half!
With the 2008 auto sales slowdown hitting service departments today, it’s no wonder why dealers are still asking the question – is 100% Service Absorption really just a myth? With fewer new vehicles on the road, a continued decline in warranty work, and more customers defecting to independent repair facilities, dealers must embrace new retail workflow strategies … or 100% Service Absorption will be a myth.
Are you inundated with reports about how your marketing is doing? Can you really tell what is “working”? If you are like most dealers, you have multiple reports that are sent to you on a weekly / monthly basis. Keeping up with what has happened, and making adjustments based on metrics may seem like a [...]
Learn what you can do right now to boost Traffic, Conversion and Showroom Floor visits as part of a solid online marketing strategy. BCAA: Be FOUND online Convert traffic into strong leads Attract motivated leads to your store for a test drive Analyze the results Starting with “Being FOUND online,” we’ll cover strategies for Display, SEO, [...]
Engaging with your customers and keeping your dealership top-of-mind the next time they’re in the market for a car: These are the two primary goals of an effective content marketing program. As you communicate with your customers and prospects via email, blogs and social networks, it’s critical to develop a means of delivering meaningful, interesting [...]
Interested in improving your dealership’s online reputation? Learn how to break through the magic 3.5 star threshold to achieve Reputation Success online. Participants in this webinar will learn the fundamentals of Reputation Management, identify challenges to success in the dealership, and walk away with practical steps to improve their online reputation. Dealers doing it today [...]
We know from ZMOT (Zero Moment of Truth) that seven of the top eight automotive buying influences are online. The “eighth element” is your in-store processes. Even if you have a winning ZMOT strategy, but it’s combined with antiquated in-store processes, you have a recipe for disaster. By the time the consumer has entered the [...]
You will gain insight into the value of taking the focus off of selling cars over the phone and onto setting the appointment. You will work through the Seven Step process that includes: establishing quick-rapport, qualifying your customer’s real wants and needs, gathering contact information, setting appointments, and memorializing appointment information. Customer exchanges will be [...]