Take the Wheel, Gen Z: What Drives the Newest Generation to Engage with Auto Brands

As the automotive industry faces a delicate balance of ensuring short-term profitability while remaining focused on long-term growth through electric vehicles, autonomous technology, and connected services, a new generation has come of age. Generatio
Apr 24, 2024

NADA Details Where 2023 Advertising Dollars Were Spent

Auto industry advertising dollars continued to rebound from the pandemic in 2023, according to the National Association of Automotive Dealers (NADA). In their 2023 Full Year Report, NADA data found the nation’s 16,835 franchised dealers spent four
Apr 24, 2024

The Strategic Imperative for Auto Dealers to Prioritize F&I Product Sales & Wealth Building in Challenging Times

In today’s constantly evolving automotive industry, dealerships face the challenge of maximizing revenue amidst fluctuating market conditions and consumer preferences. Particularly in today’s times of economic uncertainty, it becomes paramount fo
Apr 23, 2024

EpiCar Partners with EpicVIN to Offer Free Vehicle History Reports for Dealers

EpiCar, an online platform connecting car sellers with dealers, has announced a new partnership with EpicVIN, a trusted provider of vehicle history reports. As part of this collaboration, all car listings on EpiCar will now include complimentary vehi
Apr 23, 2024

Digital Dealer Conference & Expo 2024 Registration Now Open

Attendee registration is open for the 2024 Digital Dealer Conference & Expo! Oh, and did you know the show will be at a new venue? That’s right! Digital Dealer will be at MGM Grand, October 8-10, 2024! Digital Dealer Conference & Expo, a 2.
Apr 23, 2024

Navigating the Intersection of AI Literacy and Emotional Intelligence: Elevating the Customer Experience in Dealerships

Unless you’ve been under a rock, I’m sure you’re aware of the AI-powered data platforms available today. This kind of data is a critical component for efficient marketing and operational optimization. However, amidst the sea of algo
Apr 22, 2024

Kerrigan Blue Sky Report Details Record-Breaking 2023 Dealership Sales

Kerrigan Advisors just released their 2023 Blue Sky Report that found dealership transactions were up 6% compared to the year before. A total of 397 dealerships were completed and included the third largest transaction in auto retail history—the sa
Apr 22, 2024

Safeguarding Auto Dealers and Lenders: A Comprehensive Layered Approach to Combat Synthetic Identity Fraud

Fraud in the automotive industry is increasing at an alarming rate, making it one of the hot topics of discussion at the recent annual auto shows. While many fraud attempts are foiled before they happen, fraudsters continue to get more and more sop
Apr 19, 2024

Enhancing Customer Experience: Innovative Strategies for Auto Dealerships

Customer experience (CX) generally refers to the range of emotions and reactions a potential customer experiences throughout their interactions with a business. In a car dealership, it includes the ease and effectiveness of digital communications and
Apr 19, 2024