Customer testimonial videos are a form of social proof, a powerful phenomenon where consumers look to others for opinions and advice. In recent years, social proof has become increasingly influential in shaping purchase decisions. For example, there

For successful marketing, it’s essential to pinpoint the exact demographic you’re targeting and grasp what resonates with them. With this in mind, it’s particularly important to consider Generation Z, those born between 1997 and 201

IRVINE, CA – Orbee, a leader in customer experience middleware for the automotive industry, has integrated with Car Wars, a phone system and call analytics provider. This integration enriches shopper profiles with advanced voice data and facili

This article first was published on RFIDJoiurnal.com Technology company RealTime Feedback has released an NFC-based system that aims to provide digital access to the kind of information drivers have traditionally stashed in their glove box. The solut

Mach10, a leading automotive industry firm offering advisory services, including dealer operations improvement and succession planning, recently announced the hiring of Carsten Preisz as Chief Marketing Officer. Carsten will join the executive team t

We are on the cusp of a transportation revolution. Electric vehicles (EVs) are gaining momentum and have the potential to dramatically reshape our world. As the Executive Director of Powering Chicago, I see firsthand how EVs are transforming cities l

Genuine Parts Company, a leading global distributor of automotive and industrial replacement parts, announced today that its board of directors has appointed James F. Howe to the position of President, Motion, the company’s industrial busines

(Sing with me here…) “Gossip and taxes and unpleasant divorces, Pulling of wisdom teeth, with chronic hoarseness, Lawyers and penalties which costs money and stings, These are a few of my unfavorite things.” Speaking of unpleasantries, here’s

KNOXVILLE, TN, April 8, 2024 – Custom Forms, a new complimentary feature for users of Rapid Recon T2L™ used car reconditioning workflow software is designed to help auto dealers personalize, customize, and digitize the many forms used in fixed an