Inventory is Not Your Problem. It’s Your Opportunity.

Learn the strategies used to increase grosses in an inventory-constrained market and which reports, data and audiences will help you zero-in on the best buyer.
Mar 10, 2021

A Deeper Dive into Google My Business…With Google

Join Friendemic as they look deeper into Google My Business, this time with Google joining them! Learn how to optimize your Google My Business pages, for Sales, Service and Parts. This session includes new data on how separating your GMB listings wit
Feb 25, 2021

The Great Shift to Streaming and How to Win On Connected TV

Learn how to capitalize on the dramatic consumer shift from linear to streaming TV to drive significant incremental reach and maximize your budget.
Feb 24, 2021

“We Already Do That”: The Infamous Phrase Holding Back Your Digital Marketing

Gain actionable insights for your primary digital marketing channels to ensure you’re getting maximum potential of every dollar you spend in digital.
Feb 22, 2021

Decrypting Streaming Media: A Podcast-Style Discussion

The first in a new series! After delivering 39 monthly webinars on the Digital Dealer platform, C-4 is taking a new approach with Digital Dealer in 2021. Join C-4 V.P. Rob Stoesser as he interviews Caroline Allie, C-4 Head of Media, for a podcast-s
Feb 21, 2021

Selling in a COVID-19 World

It is a new year and a new world when it comes to selling cars. Pre-COVID only 30% of people were comfortable buying cars online. That number has now jumped to 66%. If you are trying to move your dealership towards more online sales, but really don
Jan 8, 2021

The Tough Questions You Should Be Asking Your Agency

Let’s look behind the sparkly presentations and the dazzling charts. Let’s tear it down to the basics and determine if your chosen partners actually have the capabilities to get you to your goals in 2021.
Jan 8, 2021

Revolutionize the way your dealership does communications

Learn strategies to create a digital lot that is as engaging and informative as your physical lot, and uncover the keys to getting vehicles online faster, with increased high-quality imaging, interactivity, and personalized content.
Jan 6, 2021

It’s Not Them – It’s You! How Dealers Sabotage Themselves

Learn strategies to create a digital lot that is as engaging and informative as your physical lot, and uncover the keys to getting vehicles online faster, with increased high-quality imaging, interactivity, and personalized content.
Dec 10, 2020

Spotlight on…..Reunion Marketing

As we look to tell the stories about people and the products that support auto dealerships, Digital Dealer shining the spotlight on companies that help dealers do their job more effectively. We recently interviewed Reunion Marketing’s Dave Spannhak
Feb 9, 2024

Morgan Automotive Group Selects automotiveMastermind as its Data & Technology Partner

automotiveMastermind, part of S&P Global Mobility and the automotive industry’s trusted data and technology provider, and Morgan Automotive Group (Morgan), one of the largest automotive dealer groups in the nation, have formed a strategic partn
Feb 8, 2024

Doggett Buys Five More Dealerships in Texas

Doggett Automotive Group is continuing its expansion into the automotive dealership business. The Texas-based company acquired five dealerships known as the Mike Smith Auto Complex in Beaumont, TX, on Feb. 5. The dealership portfolio obtained in thi
Feb 8, 2024

Cox Automotive Dealertrack Adds Synthetic ID Fraud Alert as Part of Compliance Solution

Cox Automotive announces the enhancement of the Dealertrack Compliance solution through the addition of a new Synthetic ID fraud indicator, which will help protect dealers against fraudulent transactions earlier in the F&I process. The new Synth
Feb 8, 2024

5 Visual Marketing Tips for Car Dealers to Boost Online Leads

As the name suggests, visual marketing emphasizes using visual elements and nonverbal cues over text, like images, videos, logos, and even physical appearance, to promote a brand’s identity, values, and what it offers. Regarding dealerships, wh
Feb 8, 2024

Ed Morse Automotive Group Expands into Arizona

The Ed Morse Automotive Group is expanding again. The Florida-based automotive dealership announced on Feb. 6 that it has acquired seven dealerships from Lawley Automotive Group in Sierra Vista, AZ. The dealerships involved in the transaction include
Feb 7, 2024

FTC’s New CARS Rule Imposes Added Requirements on Auto Dealers

Almost 18 months after it first proposed the rule, the FTC announced its Combating Auto Retail Scams Trade Regulation (CARS) Rule, which goes into effect on July 30, 2024. The CARS Rule contains some important new requirements for auto dealers across
Feb 7, 2024

Strategic Partnership Brings Impel’s Generative Conversational AI Technology to the CDK Modern Retail Suite

Impel, the global leader in AI-powered customer lifecycle management for the automotive industry, announced today that Impel’s advanced generative conversational AI platform will become a capability of the CDK Modern Retail Suite within the CDK
Feb 7, 2024

Rapid Recon and Velocity Automotive Close the Trade Appraisal Gap

Rapid Recon and Velocity Automotive, driven by Vehlo, announced an integrated system for closing the trade appraisal gap at the National Automobile Dealers Association convention on February 1. This powerful appraisal-assist system delivers deep inte
Feb 6, 2024