Mobile devices have changed the way consumers shop, making everything from pricing and features to consumer reviews accessible from anywhere – standing in line at the coffee shop, at home during a commercial break or even at the point of sale. More than one in three adults carry a smartphone and one in 20 carry [...]
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Dealer.com, DriverSide, and GFK Automotive Research surveyed approximately 2,000 recent car buyers about their use of social media before, during and after purchase. The results are contained in “Loyalty, Advocacy, and Influence: Social Media and the New Automotive Purchase Cycle,” a comprehensive exploration of social and automotive sales that provides insight into how dealers can [...]
Read the rest of this entry »New provisions in the Dodd-Frank Act will have a substantial impact on the manner in which consumer finance organizations manage financial transactions. In an effort to protect consumers, lenders will be required to put processes in place to ensure complete compliance with new laws from different regulatory agencies. What does this mean for auto lending [...]
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