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Chicago, IL

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Supercharge Your Dealership Profits With an Intensive One Day Workshop.

Join us in Chicago on July 7, 2015 for a full day of learning how to use the Internet and technology to sell and service more vehicles, more profitably.

Choose from 20 cutting-edge sessions to gain the knowledge and inspiration you need to map out an actionable growth strategy. Digital Dealer Workshops will showcase:

  • Game-changing strategies and best practices from top automotive industry experts.
  • Networking opportunities to connect with Dealerships peers from around your area.
  • Interactive demonstrations from the most progressive technology focused providers.
  • Personalized content – build a specific learning experience based on your needs.
In Partnership with:
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partner-IADA

Who Should Attend

  • Dealer Principals
  • General Sales Managers
  • Marketing Directors
  • Social Media Managers
  • Internet Sales Managers
  • CRM Managers
  • E-Commerce Directors
  • F&I Managers
  • General Managers
  • Pre-Owned Managers
  • BDC Managers
  • Fixed Operations Managers

What You'll Learn

  • Drive more traffic to your website & increase lead conversions by as much as 300%.
  • Utilize proven trends in digital marketing that will shape the future of SEO and SEM.
  • Identify your audience in real-time to align your targeting and marketing investments.
  • Learn techniques to target and convert buyers who are shopping your competitors.
  • Impact your bottom line by implementing advanced video pre-roll strategies.
  • Leverage social media to increase traffic to your website and showroom floor.
  • Manage your online reputation to build a loyal customer following.
  • Reduce operational overhead costs and maximize margins on part sales.
  • Evaluate staffing needs and requirements for existing and future workload.
  • Create outstanding buying experiences by starting trust-based consumer relationships.