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DealerPoint: April 9-11, 2025

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5 Ways to Boost Dealership Profitability

Dealers are leveraging big data to gain insights into customer preferences, optimize inventory management, and tailor marketing efforts. The use of artificial intelligence and machine learning is helping dealerships predict market trends, forecast de
Nov 15, 2024

Video Marketing: The Future of Automotive

Video has quickly risen through the ranks of digital marketing methods over the past few years. In fact, nearly 9 in 10 companies use video as a marketing tool today. So it’s no surprise that video can also help auto dealerships with their mark
Jul 5, 2023

Stronger Alignment: Embracing the Technology and People Behind Part Sales

Many dealerships rely on a phone-based approach to part sales. However, a parts department can improve sales performance as long as there is a willingness to change and embrace new technology. In this new case study, you’ll learn how one dealer
May 9, 2023

The Advantages of Real-Time Location Systems for Vehicle and Key Tracking

The service department of a retail automotive dealership is critical to the dealership’s revenue and customer satisfaction. However, managing the service department can be challenging, particularly when it comes to tracking the locations of veh
May 9, 2023