Auto Retail News

Dealerships across the country are getting more from their digital ad budgets, not by spending more, but by spending smarter. Fullpath’s April 2026 Auto Intelligence Index—drawn from its Customer Data Platform and AI analytics across thousand

ATLANTA, June 10, 2026 – New-vehicle prices moderated slightly in May and incentive spending grew, according to data released today by Kelley Blue Book, a Cox Automotive brand. The average transaction price (ATP) for a new vehicle purc

Law enforcement warns there may be a surge in converter thefts stemming from increased value

Think about the last time you filed a roadside claim through your insurer. Or watched a customer walk out of the F&I office with a tire and wheel protection product. In almost every one of those moments, the brand on the card and the company doin

Traditionally, automotive search marketing was built around a relatively simple objective: win visibility. Meaning every dealership had the same goals. Rank higher. Buy the right keywords. Capture traffic. Generate leads. At the end of the day, the d

Lenders and dealer partners, it’s time for the industry to step forward. The federal government has officially passed the baton, and the financial services industry now bears primary responsibility for supervising, monitoring, and assuring the safe

In 2026, website speed is a critical revenue variable no dealership can afford to ignore. If a dealer’s website has slow load times, it means their potential buyers are getting frustrated with the experience, causing them to leave. Thus, a slow web

When it comes to customer facing dealership technology, innovation has moved fast. New tools such as digital retailing, online credit applications, remote trade-in, and e-contracting have fundamentally changed the car buying experience. Today, a cust

For decades, the American auto dealer has operated on a predictable, rhythmic cycle. New cars arrived from the factory, leases were signed, and 36 months later, those same vehicles flowed back into the ecosystem like clockwork. This off-lease pipelin