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Conference & Expo: October 14 -15, 2025
DealerPoint: 2026 Dates Coming Soon!

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Trump Cuts Tariffs on U.K. Autos: Tariff Tracker

President Donald Trump’s 25% tariff on all cars imported to the United States has sent ripples through the global automotive industry. Officially implemented on April 3, this policy is already reshaping manufacturing decisions and trade strateg
May 8, 2025

5 Must-Have Video Strategies for Dealerships

In recent years, video has emerged as a highly effective and increasingly preferred tool in digital marketing. Google reports that nearly 60 percent of auto shoppers say online videos have influenced their purchasing decisions. Furthermore, videos ge
May 8, 2025

Kerri Wise Joins Lotlinx as Chief Marketing Officer

Lotlinx has announced the appointment of Kerri Wise as its new Chief Marketing Officer. Wise will lead marketing strategy, brand development, and dealer engagement efforts as the company expands its artificial intelligence and machine learning offeri
May 8, 2025

How to Contribute a Guest Article to Digital Dealer

At DigitalDealer.com, we are frequently asked if we accept articles from outside contributors. The short answer is “Yes, we do.” The longer response is that we have certain criteria for what is submitted. When it comes to news stories, w
May 7, 2025

Honda Wins Five Kelley Blue Book Consumer Choice Awards

Honda appears to be the average consumer’s favorite car brand, at least according to the Kelley Blue Book 2025 Consumer Choice Awards. Honda nearly swept the mainstream brand categories, securing the titles of Best Overall Brand, Most Trusted Brand
May 7, 2025

Your Best Hedge Against Tariffs? Using Data and Automation

My experience in the auto industry has taught me that uncertainty is part of the business. Dealers continuously respond to external factors beyond their control, whether it’s tariffs, supply chain disruptions, or economic fluctuations. Sure, it
May 6, 2025

Digital Dealer Conference & Expo 2025 Overview Webinar May 6

What’s new for our annual Digital Dealer Conference & Expo 2025? In short, everything. We’ve heard your feedback and are making expansive changes from the duration of the show to the expo floor. This your chance to hear an in-depth review of
May 6, 2025

AI Can Transform the Customer Experience for Car Buyers, But Not on its Own

With the advent of digital dealer brands like Carvana and CarMax, as well as expanded options for online purchases through traditional dealers, more consumers are opting to research, buy, and finance vehicles online. In fact, according to Consumer Af
May 5, 2025

Customers Interested in Embedded Insurance Opportunities

More than one-third of customers are interested in purchasing insurance directly through auto dealers according to J.D. Power’s U.S. Insurance Shopping Study. This concept is known as embedded insurance and particularly attracts Generations Y and Z
May 5, 2025